Jay HirschfeldCreative Director & Strategist

DOWNLOAD RESUME
EXPERIENCE
13+ Years
PRESENT CITY
Fort Collins, Colorado
FAVORITE COLOR
PMS 7699C
EMAIL ADDRESS
Jay@JHirschfeld.com

About Me

/Who Am I

I’m a high-energy, self-starting creative director, designer, and strategist with a background in digital marketing, media production, entrepreneurship, business strategy, project management, and design thinking. With experience leading large groups, I’m used to working with strict budgets under tight deadlines to deliver projects from concept to execution.

I graduated University of Miami in 2009 with a BSC dual-major in motion picture production and fine art photography and minor in creative writing.

In July of that year, I also started my first freelance marketing company and began exploring printing my high-resolution street art photography on textiles. A variation on this concept helped win the University of Miami Business Plan competition at the graduate level in the fall of 2010.

Between founding my first design and photography business in 2009 and today, I’ve worked with brands of all sizes and developed several successful businesses, everything from international healthcare providers and digital marketing agencies to a commercial aquaponic farm and craft ice cream company.

Areas of Expertise

/What I do

Over the 13+ years of my career, I’ve become proficient in several valuable areas. These include creative direction, digital marketing, design & media production, and business strategy. I’m always looking to expand my skillsets and learn new things. If you’re looking for someone with a specific skill, chances are I have it or can learn it quickly.

BUSINESS STRATEGY

I’ve built a number of startups from the ground up and always look for creative solutions to challenging problems. Since launching my first business in the summer of 2009, I’ve sold millions of dollars across over 10+ entities- everything from scoops of ice cream and shares in a passive solar greenhouse to commercial video production and monthly SEO services.

DESIGN & MEDIA PRODUCTION

I can work my way around professional camera systems just as well as large-format printers, and have an eye for design. I’ve made everything from logos to silk dresses and buildings. I’ve been using computers since before I can remember- my first PC was made by Sun Microsystems. If I don’t know it, I’ll figure it out.

DIGITAL MARKETING

Part of my work as a photographer and graphic designer naturally led to learning everything I could about website development, search engine optimization, online paid advertising, and more, just to stay competitive. I’m also well-versed in full-stack web development, project management, and analytics, trying new things and studying trends to fuel business growth.

Resume

/Career Highlights

Education
2001-2002

Millburn High School

Millburn, New Jersey

New Trier High School

Winnetka, Illinois

High School Diploma

2002-2005
2005-2009

University of Miami

Coral Gables, Florida

BSC, Motion Pictures & Fine Art Creative Writing Minor

Experience
2009-2012

Cineflock

Creative Director

Engaged with clients to deliver photography, graphic/web design and development, branding and marketing consultation services. Created extreme-resolution, HDR photography techniques with work presented at science conferences and exhibited in galleries, museums, and photography competitions nationwide.

Virsocom

VP of Media Production

Responsible for all photography studio/retouching duties, including product, fashion, and real estate projects. Worked with and managed design team for both web and print. Interacted personally with clients to develop professional marketing material.

2010-2012
2012-2013

Nohble

Marketing Director

Created in-house studio for all photography needs. Designed all marketing, including website & social media. Advised equipment purchases including modern, multi-store POS system and surveillance system. Facilitated painting of sidewall by world-renowned street artists.

Art + Design Lab

Creative Director

Drove client revenue north of six figures. Responsible for client relationship management, marketing, media production, website development, design, brand identity, and all other aspects of digital marketing for SMBs and enterprises, from retail shops to national corporations.

2012-2017
2017-2021

41North

Founder, CEO/President

Designed, financed, operated 4k sq. ft aquaponic greenhouse in Hayden, Colorado. Brought sales of crops to six-figure gross within 12 months of launch. Launched successful online delivery CSA program, hosted farm-to-table dinners and competitions with local top chefs.

Yampa Valley Ice Cream Co.

Founder, President

Developed a line of craft, locally-inspired ice cream sold wholesale and at farmers markets. Raised capital & launched a successful retail kiosk in downtown Steamboat Springs, Colorado. Responsible for management, branding, PR, product development, marketing, and sales.

2019-Present
2020-Present

Rocky Mountain Innovation & Technology Lab

Creative Director

Managed company accounts, providing full-service digital marketing including branding, media production, marketing, and tech consulting to municipalities, SMBs, and corporations.

End

Portfolios

/Selected Work

Some select work picked out from my career. Click the right arrow → if you’d like to view more samples in each category.

Music

Press

/In the news

Press
Sep 2

Yampa Valley Ice Cream adds new treat to its menu, hopes to expand business into fall, winter

View the original article on SteamboatPilot.com. Jay Hirschfeld is hoping to introduce a new recipe this weekend at his downtown kiosk. It’s not going to be a new flavor for…

Read More

Here comes Hayden: One of Colorado’s last down-valley ski towns to pop is having its moment

View the original article on ColoradoSun.com. Town leaders are preparing for an influx of newcomers while working to maintain their ranching heritage and small-town vibe. HAYDEN — Mathew Mendisco plucks his…

Read More

Aug 13
May 13

Yampa Valley Ice Cream to add flavor to downtown with new location

View the original article on SteamboatPilot.com. Jay Hirschfeld and his business partner chef Jessi Watson are hoping the Yampa Valley Ice Cream Co. can add some new flavor to downtown…

Read More

Ice cream made in the Yampa Valley now available locally

View the original article on SteamboatPilot.com. STEAMBOAT SPRINGS — The steady whir of a commercial ice cream maker fills the air inside the commissary kitchen at Dry Creek Park in…

Read More

Dec 24
Apr 4

Local business owners look for opportunities, make changes in wake of COVID-19

View the original article on SteamboatPilot.com. STEAMBOAT SPRINGS — Routt County businessmen Jay Hirschfeld and John Weibel may not own restaurants, but they have felt the financial impacts brought on…

Read More

Routt County chefs compete to make best frozen dessert

View the original post on SteamboatPilot.com. STEAMBOAT SPRINGS — The ice cream is chilling; the competition heating up. The first-ever Yampa Valley Farm-to-Table Ice Cream Competition is set for Sunday,…

Read More

May 17
Sep 10

New solar aquaponic farm growing in Hayden

View the original article on SteamboatPilot.com. HAYDEN — 41North’s vegetables are fueled by the sun — and some fish poo converted into aquaponic fertilizer. At the new solar aquaponic farm…

Read More

Jay Hirschfeld Shares the Story Behind His Amazing 5 Pointz Panoramic Photograph

View the original article on Complex.com (reposted from Petapixel.com). New York-based photographer Jay Hirschfeld wrote a piece for PetaPixel today titled "Chasing 5 Pointz" in which he reflects on the time he spent at…

Read More

May 5
May 5

Chasing 5 Pointz

View the original article on Petapixel.com. I first heard about 5 Pointz in a Wall Street Journal article in the summer of 2011. The article detailed the recent attempts by the owner…

Read More

Shooting a Massive Gigapixel Panorama of the Manhattan Skyline

View the original article on Petapixel.com. I focus on a relatively obscure (though rapidly becoming more popular) area of photography called gigapixel-resolution photography. I use a robotic panoramic mount to…

Read More

May 8
End


Contact

/Get in touch